We understand that user experience can make or break a mobile app (depending on whether it’s awesome or horrendous). Mastering UX depends on the right communication with the user.
For an independent developer whose sole product is a mobile app, it’s challenging indeed, and for someone who is employed as a UX designer, it is even less of a joyride as the added pressure of the client’s monetary investment is involved.
Further issues occur when the developer is dealing with payment apps where additional care has to be taken as they are dealing directly with the end user’s money. Designing in this space needs utmost care as it requires a great level of attention to detail and consistency across technology touch points.
Following is a roundup of some simple tips, factors and aspects that every User Experience/User Interface designer should keep in mind before and while developing their mobile apps.
You Must Adhere to the OS Guidelines for Creating an Exceptional UX App Design.
Sticking to multiple user guidelines belonging to target operating systems is a must when designing your app’s user interface and user experience. Exploring innovations with the navigation systems, touch gestures and interactions is highly recommended. This will not only enable you to achieve user interface design in an improved format but allow you to pick crucial features and reject the unnecessary ones.
Apps are analysed rigidly before being launched on major app stores like Apple Store and Google Play. Therefore, before submitting their apps, developers must take some time out to analyse the type of apps that make it to these stores (in terms of UX). They must read and carefully follow the guidelines for creating the UX of an app for each OS.
Flat Design and Full Screen Navigation
Sophisticated yet simple. Dynamic yet adaptable.
A lot of app developers are adopting Flat design because of it’s smooth user interfaces. Moreover, due to smaller file sizes, elements load faster. This feature is very important for ecommerce mobile apps as too much time lapse can cause prospective visitors to leave the site.
Being a trending design fashion, Flat design gives a clean structure to your mobile app. This optimizes User Experience on your app, increasing conversion. Flat user interface is the leading mobile design pattern of 2015, and it is strongly backed by Google’s design language called material design.
The mobile app design and development industry has witnessed the rise of the Fullscreen navigation feature. Unlike the conventional apps and pages where a typical title-banner-content-ad format is seen, in full screen navigation user is presented with a big menu having multiple actions. The prime feature is that it fits very well with Flat design.
Owing to the small screen of mobiles, panoramic view isn’t always possible. This gives rise to the need for layered design interfaces. For that, their widgets should be active in the front and passive at the back.
Hassle Free and Speedy “Path to Action”.
The user’s “path to action” should be as direct as possible. For example: In case of e-commerce mobile apps, the path to shopping should be made as short as possible in order to decrease the chances of cart abandonment.
NO design should get in the way or slow down the user from “completing” what they have set out to do. Filling out information or data is the number one cause that slows down the user, so user input must be made as smart as possible. Instead of including fields for city and state, the zip code API can be used to fill the gap, and the first few digits of the credit/debit card can be used for entering the card type, instead of asking the user to do it.
Social Media Integration and Login
Social media plays a major role in mobile apps. Integration with social media networking platforms such as Facebook, Google, Twitter etc enhances the feature list of a mobile app. It works as a marketing means for gathering other audience and users as current users can ask their friends to try it out via various promotional means.
Social Media Login
As explained earlier, a user’s path to action should be as short as possible. When they have the option of logging in/signing up with a social media account, users will find it much easier and faster than filling out a lot of detail in order to sign in.
Some may even uninstall the app simply because they are irritated.
Login via social media not only saves them time but also the pain of remembering various login credentials for different apps.
Remember the 80/20 Rule for UX
While designing a mobile app, designers should remember the 80/20 rule. According to this, 80% of app users use only 20% of its functionality. The designer must first identify the functions that will be used most within the app and trim down the app features that will be used least. If that crucial 20% of functionality has been built into the app, then you can be sure that you have created a successful app from a UX point of view.
Our Fingers are Getting Fatter!!!
Yes, we are getting fatter. So are our fingers. Mouse cursors are pixel precise, however fingers are not.
App designs should have buttons, spaces, etc that allow users to tap accurately. The design should be finger friendly.
Avoiding Technical Jargon
Remember that your users are not from an IT background, so jargon is alien to them. Make the language and content in your app warm and familiar to suit your target audience. Moreover, keep in mind that if something looks odd, your users will probably not trust it.
A mobile app developer can intelligently come up with clutter free designs using the above principles and concepts to ensure that their apps are worthwhile and awesome from the user experience perspective.
Author Bio: Arya Stark is a mobile app developer working for an Offshore Enterprise Mobile App Development Company, Xicom which offers a quality enterprise mobility service. So if you are looking for the best mobility services, you can get in touch with her direct.